Privacy Policy

1. Who We Are

Skilled Fitness & Therapy LLC (“Skilled Fitness & Therapy,” “Company,” “we,” “us,” or “our”) is a physical therapy, fitness, and wellness practice based in Minnesota, providing in-person and online services to clients in the United States.

This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit our website, interact with our content, or use our Services.

Our clinical use of health information is also described in our HIPAA Notice of Privacy Practices, which should be read together with this Privacy Policy.

2. Scope

This Policy applies to:

• Visitors to our website and landing pages
• Individuals who submit forms, book services, or communicate with us online
• Clients who participate in in-person or online physical therapy, performance training, and wellness services, including through third-party platforms

This Policy does not apply to third-party websites, apps, or services we do not control, even if they are linked from our website.

3. Information We Collect

The information we collect depends on how you interact with us and our Services. It may include:

Contact and identity information

• Name, email address, phone number, mailing address
• Emergency contact information

Account and platform information

• Profile details, user IDs, and preferences in third-party platforms we use to deliver Services

Health and fitness information

• Self-reported health history, injuries, diagnoses, surgeries, training history, goals, and physical limitations
• Physical therapy treatment notes, observations, and progress records
• Exercise logs, performance metrics, adherence data, and feedback you provide
• Photos or videos used for movement analysis or progress tracking, if you choose to provide them through approved channels

Payment and transaction information

• Billing details and transaction history for Services you purchase
• Limited payment card information where necessary; full card data is typically handled by payment processors

Technical and usage data

• IP address, device identifiers, browser type, and operating system
• Pages viewed, links clicked, time spent on pages, and referring URLs
• Cookie and pixel data for analytics and marketing

Communications

• Emails, messages, intake forms, surveys, and other communications you send to us

Minor information

• For minors receiving Services, we may collect the above information with the consent and involvement of a parent or legal guardian

4. How We Collect Information

We collect information in the following ways:

• Directly from you when you complete forms, schedule services, sign agreements, participate in sessions, or communicate with us
• From third-party platforms we use to deliver Services, consistent with your settings and permissions
• Automatically through cookies, pixels, and similar technologies when you interact with our website and digital content

Where required by law, we provide a notice at collection summarizing the categories of personal information we collect and the purposes for which it will be used.

5. How We Use Information

We use personal information for the following purposes:

Service delivery and operations

• To provide physical therapy, performance training, wellness coaching, and related Services
• To create and manage your plan of care, training program, and progress tracking
• To schedule appointments, communicate about sessions, and deliver online content

Billing, payments, and account management

• To process payments and manage subscriptions
• To maintain transaction records and provide receipts or statements

Communication

• To respond to inquiries, send administrative or service-related messages, and provide support
• To send educational content, updates, and information related to your Services

Analytics and improvement

• To understand how visitors use our website and offerings
• To monitor performance, troubleshoot issues, and improve user experience

Marketing and outreach

• To promote our Services, events, and offers where permitted
• To run ads and measure the effectiveness of marketing campaigns

Legal, compliance, and safety

• To maintain records required by healthcare and professional regulations
• To detect, prevent, or respond to security incidents, fraud, or unlawful activities
• To comply with applicable laws, respond to lawful requests, and protect our rights and the safety of our clients and staff

6. How We Share Information

We may share personal information with:

Service providers and vendors

• Payment processors
• Practice-management, scheduling, telehealth, and documentation tools
• Coaching and training platforms
• Website hosting, email, CRM, analytics, and marketing service providers

Other health or performance professionals

• With your authorization or as appropriate for coordination of care or training

Legal and regulatory recipients

• Courts, regulators, law-enforcement agencies, or other parties as required by law or court order, or as necessary to protect our rights and safety or that of others

Business transfers

• In connection with a merger, acquisition, asset sale, reorganization, or similar transaction, subject to confidentiality obligations

We do not sell your personal information as “sale” is typically defined under U.S. state consumer privacy laws. If this practice changes in the future, we will update this Policy and provide required notice and rights.

7. Cookies and Tracking Technologies

We use cookies and similar technologies on our website to:

• Enable essential site functionality
• Analyze website traffic and usage patterns
• Support marketing and advertising efforts

For more details about the cookies we use and your options to control them, please review our Cookie Policy. You can also manage cookies through your browser settings and, where available, through our cookie banner or preference center.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide Services and maintain your plan of care or training program
• Fulfill legal, regulatory, and professional record-keeping obligations, including healthcare record retention requirements
• Resolve disputes, enforce agreements, and protect our rights

When information is no longer needed, we will delete or de-identify it in accordance with our retention policies and applicable law.

9. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, such as:

• The right to request access to the information we hold about you
• The right to request correction of inaccurate or incomplete information
• The right to request deletion of certain information, subject to legal and clinical record-keeping requirements
• The right to opt out of certain marketing communications

To exercise these rights, please contact us using the information below. We may need to verify your identity before responding. In some cases, we may not be able to fulfill a request, such as deleting records that must be retained under law, but we will explain our reasoning where required.

You may opt out of marketing emails by using the unsubscribe link in those messages or by contacting us directly. Even if you opt out of marketing, we may still send non-marketing communications such as appointment reminders and service notices.

10. Minors and Parental Consent

Our Services may be provided to minors under the age of 18 only with the consent and involvement of a parent or legal guardian.

• The parent or legal guardian is responsible for reviewing and accepting our Terms, consents, and notices on behalf of the minor
• We rely on the parent or guardian to provide accurate information about the minor and supervise their participation in our Services
• If we learn that a minor has provided information without appropriate parental consent, we will take steps to delete or secure that information as required by law

11. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure.

You are responsible for safeguarding any login credentials and for promptly notifying us or the relevant platform if you suspect unauthorized access to your accounts.

12. Links to Other Sites

Our website may contain links to third-party websites or resources. We do not control and are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will revise the “Last Updated” date at the top of this Policy and, where required, provide additional notice or obtain consent.